We deliver award-winning retail projects across the world, responding to the needs of investors, developers, retail clients and their customers. We focus on our clients’ commercial and business requirements, helping to create inspirational and innovative environments to attract customers and encourage them to make our client’s shopping venue their first choice.
Our services span the full project life cycle, from preliminary concept and master planning to design, implementation and aftercare. We are recognized experts in the asset management of existing malls, food stores and retail parks. Through our property services, we deliver high-quality, high-performance environments that prioritize comfort, safety, and energy and resource efficiency. Through our transport expertise we ensure that the car park design and access enhance the arrivals experience.
Footfall Analysis for Decision Making
We help developers optimize their portfolios, by advising on footfall, rental values, energy-saving strategies, and developing maintenance contracts.
The traditional rental model for shopping centres was based on turnover, but today’s customers are more likely to browse before taking advantage of competitive prices online. Even though volumes of people might be going up, revenues in shops are falling.
To help developers understand how people move around their shopping centres, we have developed a model to study footfall. We help developers to decide what they need to do to get the right footfall in the right places. Through big data analysis it is possible to assign a value to the time spent by customers in the mall or in a single store and, from that value, calculate the rent of a commercial property. Ultimately, good design is all about how to get maximum footfall in maximum areas to allow the retailers to maximize their potential and our clients to maximize rent.
This real-life occupancy data also helps us to design better buildings for our clients. For example, we can use the data to decide that, since the occupancy peaks of a shopping mall in a hot climate are not occurring at the hottest part of the day, an expensive high-capacity chiller would not be required.